Building 3, Chiswick Park,
London W4 5YA
+44 (0) 203 289 3530
about us

Channel Development

Cirricom help telecommunication and technology companies from all over the world establish productive direct and indirect channels in the markets on a cost-effective basis.

With representatives in more than 12 countries we provide the local support companies needs to be a global player.

Cirricom has extensive experience and knowledge of selling in the telecommunication and technology market place and we and are willing to invest our time and resources to promote our partners products and services.

We do this by enabling our partners to sell their products in new markets or upselling to existing markets by assisting them in the development of a market entry plan, introducing them to local distributors, developing their brand and facilitating their product introduction and product management.

We provide an array of channel development and management services: from direct to market retail and operators focused sales to value added reseller, agent and distributor channel activation.

Our marketing services support the sell-through of products on behalf of our manufacturer partners at points-of-sale run by operators, retailers, agents and online through a variety of customized sales and marketing activities.

We help launch new devices by creating sales and training programs that ensure complex product and services are understood by the salesperson that interacts with consumers.

Our channel development services include:

Local Marketing Intelligence: We provide market profiling, market data trends and competitor intelligence to help our customers position their business strategically.

Homologation: Leveraging our global reach and local market knowledge, we help our customers maintain performance and quality standards to meet operator and government certification processes.

Product Portfolio Management: Our product portfolio management services include product roadmap planning, portfolio rationalization, product introduction and product sell-ins and product management.

Marketing Activation: Our marketing activation services include agency management, consumer promotions, promotional material, point-of-sale support, sales promoters and channel trainings, channel incentives and loyalty programs.

Go-To-Market Strategy: Our team use an integrated approach to help partners develop a go-to-market strategy that improves their commercial activities and achieve competitive advantage. We work with them to assess the effectiveness of their current marketing and sales capabilities and identify the areas most in need of attention.

We work with our partners to create promotional materials, packaging and support collateral to aid in the promotion of a new product or services as well as educate the customer thereby improving the overall customer experience and reducing unnecessary customer support issues.

Contact Us

Building 3, Chiswick Park,
London W4 5YA

This email address is being protected from spambots. You need JavaScript enabled to view it.
+44 (0) 203 289 3530

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